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How do purchase incentives work?
TrialPay allows you to leverage incentives from premier brands (such as gift cards from Priceline.com or Restaurant.com) to entice your customers to increase their cart values and complete their transactions. By providing an additional incentive for free to your customers, you can close more sales and increase your Average Order Value (AOV). You select which incentive you want to feature on your site from our catalog of products and services, and present this offer to your shoppers as a compelling reason to complete their purchases.
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What types of incentives do I have access to via TrialPay?
TrialPay has relationships with industry-leading online sellers across many verticals. Our catalog of products and services includes items such as movie tickets, free memberships and gift cards from name-brand companies in the restaurant, travel, consumer electronics, apparel, flower and gifts industries.
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What are common ways to use purchase incentives?
Online sellers commonly use purchase incentives to:
1. Increase sales (e.g. All purchases receive 2 free movie tickets)
2. Boost AOV (e.g. Spend $50 on clothing and get a free $25 restaurant gift certificate)
3. Increase premium subscriber sign-ups (e.g. Sign up today and get a free $100 travel discount)
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How much do the incentives cost?
In most cases, the incentives can be used for free. Only some carry a small fee. While the perceived value of the incentive (2 free movie tickets, $50 gift card from Priceline, etc.) encourages a customer to complete his purchase, you only pay a fraction of the cost ($0 to $3+) to make a new sale.
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Why would I advertise another company on my Web site?
TrialPay allows you to leverage incentives from premier brands (such as gift cards from Priceline.com or Restaurant.com) to entice your customers to increase their cart values and complete their transactions. This marketing approach is a lot cheaper than the cost you may be incurring today from steep discounting, free shipping and more.
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Can I only show purchase incentives to select customers?
Yes! TrialPay’s sophisticated Behavioral Targeting Tool can be used to selectively showcase incentives based on customer behavior. For example, if a customer visited your site three times without purchasing and his cart is more than $100, you can offer the customer an incentive to complete his purchase today. Alternatively, you might choose to show an incentive when a customer is close to timing out, when the cart value reaches a certain size or as a continuous promotion on your Web site.
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How are the incentives delivered?
TrialPay handles fulfillment for all incentives. We can deliver the incentives in an automated or batch-mode fashion.
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