Lavasoft converts customers before they have the chance to download the free version of Ad-Aware with TrialPay's download interstitial.
"Lavasoft sells thousands of additional units of Ad-Aware each month through TrialPay. We've earned millions in new revenue from this, which is pretty astonishing seeing that these are our freeware users...We would recommend TrialPay to anyone looking for innovative and creative solutions."
-- Lina Nielsen, International Marketing Manager
WinZip’s During Download placement monetizes users as they download the free version of WinZip. While the .exe installs, WinZip offers a captive audience a great deal and monetizes more users immediately.
"We’ve seen thousands of "During Download" conversions and absolutely no decrease in upgrades through our free installs, which means we are truly reaching people that wouldn’t pay otherwise."
-- Tim Hale, VP of Marketing and E-Commerce