Sell More Software
Lavasoft sells more than 5,000 additional units of Ad-Aware Plus each month simply by offering customers the choice of continuing to download the free version of Ad-Aware OR getting the full version for free through TrialPay. Customers complete one offer from name-brand advertisers, and TrialPay pays Lavasoft for the software license—sometimes more than the software's regular price!
Offer the “Get It Free” Payment Method
- Monetize users before they download your free or trial version
- Boost trial conversions with in-product messaging
- Increase sales from your current traffic by placing a TrialPay "Get It Free" button next to every "Buy" button
- Offer compelling upgrades and easily re-engage lapsed users
Trillian offers TrialPay in conjunction with traditional payment methods to instantly increase sales by providing compelling, targeted payment options.
Avira uses in-product upgrade screens that highlight the advantages of AntiVir Premium and give users the option to pay outright or get a free upgrade through TrialPay. TrialPay turns Avira's free and trial users into paying customers by giving customers thousands of ways to pay through their favorite brands.
WinZip creates compelling seasonal campaigns, like offering a free license to WinZip Standard with the purchase of flowers in the weeks leading up to Valentine’s Day or Mother’s Day.
Boost Conversion Rates
ZoneAlarm boosted sales during a product launch by offering customers a free $50 Restaurant.com Gift Card with every purchase of ZoneAlarm Extreme Security.
Purchase Incentive Platform
- Entice more users to complete their purchases by providing a great deal
- Boost Average Order Value (AOV)
- Reduce promotional costs
- Create loyal customers with a high lifetime value for your brand
Lavasoft gave users a free copy of TurboTax with every purchase to increase conversion rates.
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