DealSpot introduces a new type of promotional tool that is embedded within the fabric of a social game. Whenever new DealSpot campaigns are available they appear as dynamically loaded icons inside your Flash games. Users interact with the icon to view details and load an overlay to complete the promotion.
Playfish uses TrialPay to present targeted, real-world promotions to its players as a way to earn virtual currency. For example, the company’s Valentine’s Day promotion in 2010 resulted in:
Learn more from the article in Forbes
"In just two weeks, Playfish sold tens of thousands of real bouquets, which accounted for half of the revenue the game generated during this period."
-- Sebastien de Halleux, COO
"DealSpot allows our more than 50 million players worldwide to participate in an array of deals and brands without leaving the game. The platform encourages players to return daily to check whether new deals are available, which means Playfish can increase engagement and loyalty."
-- Saby Agarwal, Director of Payments, Playfish
"We’ve seen a significant increase in user engagement and overall revenue from DealSpot. Our offer-based revenue has more than doubled on past DealSpot promotions, enabling us to convert more players into payers."
-- David Cordis, Product Manager, iWin
