TrialPay was born out of the idea that online stores should be able to do everything done in retail stores—only better.

Lower overhead costs, higher profit margins, promotional messaging, renewal revenue and sophisticated retention techniques were just the beginning of the "virtual" advantage. Building on these advantages, TrialPay's founders recognized the potential of advertising throughout the online consumer transaction process.

TrialPay began with the Get It Free model, giving shoppers thousands of ways to get their purchases for free by completing an offer from one of their favorite brands. After boosting sales for thousands of online merchants, TrialPay's founders realized that by using the efficiencies of the Web, they could pair online shoppers with ideal offers at every stage of the purchase process—revolutionizing the concept of transactional advertising.

Using TrialPay, any company selling online (from the Fortune 500 to one-man operations) can significantly increase sales from its current traffic by providing compelling deals to shoppers at ideal intervals. Shoppers get a free product with every purchase, and blue-chip advertisers acquire high-quality customers on a pay-for-performance basis—a model all too rare these days.

The potential demonstrated in the Get It Free model led Atomico, Battery Ventures, Index Ventures, Baseline Ventures, Bob Pittman and several other individual investors to invest in TrialPay in 2006. Three years, 7,500 merchants, 80+ employees and 40 million users later, TrialPay is recognized as the inventor of the "Get It Free" payment method and an innovator in the transactional advertising space.