Software and Services Vendors See Mother's Day Sales Spike by Pairing Flowers with Free Software Downloads
Slacker Radio, BidCactus, SmithMicro and many other software and services providers working with TrialPay to tap $14.6 billion Mother's Day opportunity
Mountain View, Calif. - May 5, 2010 - TrialPay, a leading provider of e-commerce solutions that increase conversion rates and boost order values for any online seller, today announced the launch of more than a dozen new Mother's Day campaigns that pair free software downloads and services with flowers for mom. Americans are expected to spend $14.6 billion on Mother's Day this year, but most software and services vendors don't normally benefit from this buying surge. Working with TrialPay, innovative companies such as Slacker Radio, BidCactus, SmithMicro and many others are running campaigns that enable consumers to get free downloads or subscriptions for their software when they buy flowers for Mother's Day.
These holiday programs can deliver a significant spike in sales, with no additional effort required - according to TrialPay, a recent Valentine's Day campaign with a high-profile software merchant (who runs TrialPay promotions year-round) delivered a 100% boost over the company's usual TrialPay promotion results.
TrialPay's payment and promotions platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: online stores make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.
For example, Slacker Radio is pairing flowers for Mother's Day with a 3-month free subscription to Slacker Radio Plus, partnering with TrialPay and ProFlowers. Slacker reports that conversion rates for the campaign have been solid, and that the company has already made significant incremental revenue from the campaign.
"The TrialPay set-up is a win-win for all involved: consumers are able to get the Slacker Radio Plus service for free in return for buying something they already want, and we get a new revenue stream with very little effort," said Chris Kilpatrick, Advertising Operations Manager at Slacker Radio.
To get more information on how TrialPay can help drive more sales this Mother's Day and beyond, please visit http://www.trialpay.com/go/mom.