TrialPay Unveils New Purchase Incentive Platform, Reaches Milestone of 30 Million Users

New Solution Helps Leading Brands Including Kmart, Restaurant.com and 1-800-Flowers.com Increase Conversions, Boost Average Order Value and Maximize the Profit of Each Transaction

Mountain View, Calif. – April 7, 2009 – In just two and a half years, TrialPay’s Get It Free solution has helped more than 7,500 premier sites increase sales by providing 30 million online shoppers compelling ways to pay. Now TrialPay is expanding its payment and promotions solutions to include a Purchase Incentive Platform, which lets online sellers optimize conversions and boost Average Order Value (AOV) while reducing promotional costs, like deep discounts and free shipping.

"TrialPay emerged in 2006 as a trendsetter in the alternative payments space, but our business has since evolved to introduce compelling, cost-effective promotions that increase the probability of conversion and maximize the profit of each transaction for any online seller,” said Alex Rampell, TrialPay’s CEO. “In this economy, online marketers need to get creative to boost sales and reduce costs. TrialPay’s purchase incentives have already helped Kmart, Lavasoft and many more name-brand companies increase conversions while lowering overhead.”

By offering free products, coupons or gift cards to online shoppers, TrialPay’s purchase incentives entice customers to complete their transactions or add more to their carts. Online sellers select an incentive from TrialPay’s catalog of more than 2,000 name-brand advertisers and present this offer to shoppers to increase the likelihood of conversion. While the perceived value of the incentive encourages a customer to complete his purchase, the seller only pays a fraction of the cost to access the incentive. Advertisers supply their product or service as a purchase incentive knowing that the lifetime value of the customer they will acquire is worth significantly more than the coupon or gift card they give away.

Restaurant.com, the trusted and valued source connecting restaurants and diners, joined as one of the first advertisers on the new Purchase Incentive Platform after successfully using TrialPay’s Get It Free solution. Through this partnership, $25 Restaurant.com gift certificates are presented to shoppers from premier sites, such as 1-800-Flowers.com, Kmart.com and more, as a cost-effective incentive to complete a purchase or add more products to their cart.

“Dining out is a tradition that many consumers practice routinely. Restaurant.com gift certificates are tempting incentives that promise excellent value, thousands of dining options nationwide and memorable experiences with friends and family,” said Tony Bombacino, chief marketing officer of Restaurant.com. “Through our partnership with TrialPay, Restaurant.com gift certificates encourage customers to complete purchases at trusted sites representing a range of industries. Merchants increase sales, shoppers enjoy great meals and Restaurant.com meets customers—who we hope will get to know us and value our brand. Everyone wins.”


To offer Purchase Incentives on your site, please write to pi@trialpay.com.
To learn more about TrialPay, its partners or platforms, please write to press@trialpay.com or call 650-318-0000.


About TrialPay
TrialPay introduces e-commerce solutions that increase the probability of conversion and maximize the profit of each transaction for any online seller. TrialPay's transactional advertising model uses the efficiencies of the Web to pair online shoppers with ideal products at every stage of the purchase process. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.

TrialPay works with name-brand companies across many verticals, including: Fandango, The Wall Street Journal, Gap, McAfee, Blockbuster, Match.com and thousands of others. And through its original Get It Free model, TrialPay offers 30 million registered users more than 2,000 ways to pay through premier advertisers. For more information, visit www.trialpay.com.


About Restaurant.com
Restaurant.com connects restaurant seekers and food lovers to savings at more than 10,000 restaurants nationwide and to various online retailers. As the nation’s leading online directory of restaurants and restaurant gift certificate provider, the company brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. To date, Restaurant.com customers have saved more than $75 million through the gift certificate program. Restaurant.com has operated since 1999 and is based in Arlington Heights, Ill.




Press Contacts

For TrialPay:

Lisa Contoyannis
Director of Public Relations
press@trialpay.com
(650) 318-0000




For Restaurant.com:
Jeff Conlin
jconlin@restaurant.com
(847) 481-5518

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TrialPay is The Leader in Transactional Advertising TrialPay's transactional advertising platform boosts revenue and converts more customers for online merchants by placing targeted promotions around transactions.