Get the latest announcements on what's new in the transactional advertising space from the category pioneer and leader.
January 31, 2012
TrialPay announced that it has raised more than $40 million in its latest round of funding. New investors in this round include Greylock Partners, Visa Inc., T. Rowe Price, DAG Ventures, DFJ Growth, and QuestMark Partners, in addition to existing investor participation.
February 10, 2011
TrialPay, the leader in transactional advertising, has knocked out its competition in an international head-to-head test conducted by Avira, a worldwide software leader with more than 100 million downloads on CNET’s Download.com.
December 15, 2010
TrialPay, the leading transactional advertising platform, today launched TrialPay Commerce, a hosted shopping cart that allows merchants to increase conversions and order values by showing targeted, in-cart promotions from name-brand companies.
December 15, 2010
TrialPay, the leading transactional advertising platform, today announced that it has more than doubled its total platform revenue and transaction volume in 2010 and expanded its reach to more than 80 million users.
November 4, 2010
TrialPay, the leading transactional marketing platform, has redesigned its checkout flow to help its 10,000 online merchant partners convert more of their free users into paying customers.
October 7, 2010
TrialPay announced the launch of DealSpot™, a comprehensive promotion framework that delivers exclusive deals and branded engagements inside social applications.
August 26, 2010
TrialPay, the leading provider of online payment and promotions, today shared key findings from a quantitative and qualitative survey of software vendors across consumer and small business sectors. The survey queried software companies on their most effective customer acquisition strategies and marketing programs as well as their predicted marketing spend.
May 10, 2010
New research from TrialPay reveals that Mother's Day generated a 5x boost in social games revenues, driving $1 million per day for publishers; 40% of purchasers were first-time buyers
May 6, 2010
TrialPay, a leading provider of e-commerce solutions that increase conversion rates and boost order values for any online seller, today announced the launch of more than a dozen new Mother's Day campaigns that pair free software downloads with flowers for mom.
December 17, 2009
In the wake of a scandal that revealed unethical practices by many companies in the offer-based payments industry, TrialPay today issued a whitepaper titled, “Doing Right by the Consumer: Going Beyond Compliance.” The paper, which is based upon guidelines that TrialPay has adhered to since the company’s inception 2006, outlines best practices for gaming developers, publishers, advertisers and offer companies to ensure consumer protections and long-term success of the industry at large.
October 1, 2009
Do good and get goodies: Buy TheBigBundle for $30 and get $700 from companies like Skype, Gap, Hotels.com and more. All net proceeds benefit the American Cancer Society.
August 5, 2009
Daniel Greenberg, an experienced Silicon Valley executive, has joined TrialPay's executive team as CMO.
July 21, 2009
TrialPay, the leading provider of payment and promotion solutions, today at Casual Connect Seattle announced an enhanced monetization platform for publishers of social applications, casual games and virtual worlds.
June 8, 2009
Clint Smith, an experienced general counsel who saw MySQL AB through its $1 billion acquisition by Sun in 2008, has joined the executive team at TrialPay.
May 7, 2009
This Mother’s Day, 1-800-FLOWERS.COM and Cost Plus World Market are helping shoppers give more to Mom — without spending more money — through TrialPay’s Purchase Incentive Platform.
April 7, 2009
TrialPay is expanding its payment and promotions solutions to include a Purchase Incentive Platform, which lets online sellers optimize conversions, boost AOV and reduce promotional costs.
February 3, 2009
TrialPay has partnered with FTD.com and some of the biggest companies on the Web to make this the sweetest Valentine’s Day ever.
January 27, 2009
TrialPay has just marked its most profitable quarter, charted its highest sales day on record and reached an astonishing 20 million users—all at a time when most businesses are struggling to attract customers.
December 17, 2008
7digital.com and TrialPay have teamed up to give music lovers a new way to fill up their MP3 libraries for free—legally.
December 3, 2008
TrialPay marks yet another record-breaking month by expanding to 15 million users and 7,500 merchants.
November 26, 2008
This holiday season, online shoppers have more to be merry about than sales on Cyber Monday. TrialPay’s Free Shopping site introduces a better way to buy gifts. http://www.trialpay.com/shop
November 5, 2008
Full-service software development company Atimi announced today that it has partnered with TrialPay, a revolutionary e-commerce payment system, to help its clients increase their online sales.
September 17, 2008
Alex Rampell sits with a Starbucks coffee in front of him and ponders the strange contradictions in what people are willing to pay for, and what they are not. "Here I am prepared to spend $3.50 on a cup of coffee. But somehow, I don't want to pay 99 cents for a music download...People don't like paying for digital products."
September 17, 2008
TrialPay, the original ad-supported payment platform, marks two milestones today by reaching 6,000 merchants and acquiring its 12 millionth user. This represents a 20 percent growth in merchant and user numbers in just over a month for the two-year-old payment platform.
August 27, 2008
Shoppers can now pay for items online by transacting with companies such as David’s Cookies, Legal Seafoods and Restaurant.com
August 15, 2008
TrialPay today announced that it has brought legal action against DealUnited GmbH in order to vigorously defend its business rights and interests.
August 12, 2008
In less than two years, TrialPay has surpassed 10 million users to become one of the fastest-growing online payment companies.
July 18, 2008
TrialPay announced today that it has been chosen by AlwaysOn as one of the AO Global 250 Winners.
July 17, 2008
Today at the Software Industry Conference (SIC), Avangate, a full-service provider for electronic software distribution and reseller management, announced that it has integrated the TrialPay payment option into its e-commerce platform, giving shoppers thousands of ways to pay for their preferred software through Avangate.
May 23, 2008
If you're a seller on the Internet, your mission isn't to get more traffic, it's to actually sell your wares. TrialPay.com is a new way to make that happen, as CEO Alex Rampell explains.
May 20, 2008
Using TrialPay, players can get FreshGames’ most popular titles free by trying or buying an offer from blue-chip advertisers.
May 19, 2008
It’s no surprise that offering alternative ways to pay online increases a shopper’s willingness to purchase an item. But what retailers might not know is that more than half of online shoppers (54 percent) actively look for alternative payment methods when shopping online.
May 16, 2008
TrialPay™, the leader in alternative payment methods, announced today that it has been named a Red Herring 100 Award winner, a selection of the 100 most innovative private technology companies based in North America.
May 5, 2008
Acclaim Games is taking its free-to-play online gaming model one step further today by partnering with TrialPay to give away its virtual currency—Acclaim Coins—for free.
March 18, 2008
Zipidee, the largest digital marketplace for instructional, educational and special-interest content, continues to provide cutting-edge payment options and conversion tools for its seller network by partnering with TrialPay, the leader in alternative online payments. Zipidee has integrated the TrialPay payment option into its e-commerce platform, enabling sellers to convert more customers by providing thousands of ways to pay.
February 20, 2008
February 18, 2008
Online shoppers who can’t decide whether to pull the trigger on their next purchase may be surprised at a new alternative: an offer to get it free...[TrialPay] is a new marketing method that relies on a web of business relationships to give consumers free goods
February 15, 2008
Lara Croft celebrates her birthday this Valentine’s Day and to commemorate the event, Eidos is inviting players to enjoy Tomb Raider Anniversary for free. Eidos, a world-leader in entertainment software, and TrialPay, the leader in alternative payments, have partnered to make it even easier for customers all over the world to play Tomb Raider.
February 11, 2008
TrialPay is betting you'd rather buy two for the price of one, especially if one of those things is flowers for Valentine's Day. The Mountain View company is applying its 2-for-1 approach in a new partnership with floral service FTD.
February 11, 2008
TrialPay is a particularly unorthodox payment option. It pairs merchants with advertises to boost sales for both and offer consumers a chance to get products they're looking at for free. Here's how it works: Merchants enlisted with TrialPay give away their products for free when a shopper completes an offer from one of TrialPay's client advertisers, who then pays the merchant a bounty that equals or exceeds the product price.
February 9, 2008
This year when you send flowers to your Valentine, you get a present for yourself—for free. TrialPay, the leader in alternative payment methods, and FTD.com, an Internet and telephone marketer of flowers and specialty gifts, have partnered to ensure that everybody gets a gift this Valentine’s Day. In addition to this present, visitors also save 10% on their flower order. Visit http://www.download.com/valentine to take advantage of this promotion.
February 4, 2008
Although typically categorized as an alternative payment mechanism, TrialPay’s solution is quite different from the other online eCommerce payment alternatives such as Google Checkout, PayPal and Bill Me Later. It’s really in a different class—instead of providing consumers that are ready to buy with a more secure or more convenient way to pay, TrialPay provides consumers that are hesitant to buy with added incentives to push them into taking action.
January 23, 2008
TrialPay, a leader in alternative payment methods, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services and venues, as well as advertising, branding and public relation campaigns.
January 15, 2008
Kagi has integrated the TrialPay payment option into its e-commerce platform, providing its broad merchant base the opportunity to improve conversion rates and increase online sales by 15 to 100 percent.
November 15, 2007
Why would somebody go through the effort and maneuvers of shopping without actually following through? Quite often it comes down to price or, moreover, willingness
November 10, 2007
Our customers are always looking for ways to convert more sales, and TrialPay is a great solution for them,” said Bill Tait, CEO of Mercantec
October 18, 2007
E-junkie joins TrialPay’s large global network of e-commerce solution providers, merchants, and trusted advertisers. TrialPay currently works with more
October 10, 2007
A Silicon Valley startup that allows online buyers to receive products free if they buy something from other vendors has signed up 1,400 merchants and expects
September 6, 2007
Software companies are continually plagued by hackers who offer ways to "crack" or illegally access their software programs. So why is Applian Technologies
August 21, 2007
TrialPay helps iS3 earn revenue from shoppers who otherwise abandon shopping carts, iS3 Inc. vice president of sales Rick Trefzger tells InternetRetailer.com
July 30, 2007
A lot of people have a problem with paying for software or services – it seems that intangible goods are just hard for many people to feel comfortable
July 17, 2007
We met recently with Alex Rampell, CEO of TrialPay, a Mountain View, California-based company that provides merchants with a new payment method
