About Us

TrialPay: The Leader In Alternative Payments

TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers like American Express, Gap, FTD, eBay and thousands more. Advertisers pay a bounty that equals or exceeds the merchant's regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers.

TrialPay works with over 4,000 premium merchants, including McAfee, The Wall Street Journal, Skype and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 7 million registered users and adds 15,000 new users every day.

Our Story

Imagine walking into your local supermarket and seeing a checkout line strewn with hundreds of carts brimming with groceries but abandoned by shoppers. Was there a fire? A natural disaster? In a brick and mortar store, only a catastrophe could cause such an odd sight, but online it's par for the course.

The majority of customers who take the time to load an online shopping cart never make it through the checkout process--the industry average projects a staggering 60 percent of shopping carts end in abandonment. There are many ways to increase completed transactions, but perhaps the most important one is to augment a customer's willingness to pay.

TrialPay was created out of the concept that a bad customer for one brand could be a great customer for another company. TrialPay turns stalled and abandoned carts into completed transactions by pairing customers with ideal offers from their preferred brands.

This concept was so compelling that TrialPay was born and quickly backed by well-known investors, including Atomico, Battery Ventures, Index Ventures, Baseline Ventures, Bob Pittman and several other individual investors.