Earn new revenue and convert more customers
by placing targeted ads around your transactions
Check It Out
Earn new revenue and convert more customers
by processing your transactions through TrialPay
Read On
Earn new revenue and convert more customers
by placing targeted ads around your transactions
See More
Acquire new customers and drive brand awareness
through TrialPay's Transactional Advertising platform
Tell Me More
- Game Developers
- Software Publishers
- Online Services
- Consumer Brands
Articles and Blogs
Where Angels Tread
The real opportunity lies in tying together the offline and online worlds, as identified by Alex Rampell, CEO of TrialPay and an adviser to SV Angel. Put simply, more people are paying for experiences online and experiencing them offline. This online-to-offline trend means that bricks-and-mortar merchants finally have access to the tracking and measurability that are key pieces of Internet economics.
Warner Tests Renting Film on Facebook for Web Cash
"I think this is much more about payments than about movies,” said Alex Rampell, the chief executive of TrialPay, an advertising company that offers free Facebook Credits to people who buy certain products. Mr. Rampell said that millions of Facebook users were using Credits to pay for virtual goods inside games like FarmVille and Mafia Wars.
Is That An Ad Growing In Your FarmVille Field?
[TrialPay CEO Alex] Rampell says basically anything you want to advertise will work with the theme of a social game that's out there. "Most people can't stand advertising," he says. "They want to skip it. Social gaming…encourages people to interact with advertisers, and they do take notice."
Spotlight
Why Transactional Data Matters
CEO Alex Rampell recently spoke on the increasing value of transactional data in online payments during his presentation at Web 2.0 Summit. He continued the conversation during his interview with O’Reilly Media, elaborating on how TrialPay is leveraging transactional data to position offers around the point of need to benefit consumers, merchants and advertisers.
Watch VideoUpcoming Events
Game Developers Conference
TrialPay is attending the 25th annual Game Developers Conference. The conference is the world's largest and longest-running professionals-only game industry event, drawing over 19,000 attendees each year. GDC provides a valuable forum where programmers, artists, producers, game designers and business-decision makers meet to exchange ideas and shape the future of the industry.
ad:tech San Francisco
TrialPay will be attending ad:tech San Francisco, the largest gathering of digital marketers. The two-day event is both a conference and an exhibition where brands, agencies, publishers and service providers come together to share, network, learn and do business. This year, speakers will cover a wide range of topics such as the "2012 Industry Landscape", "The Future of Data and Targeting" and "Next-Gen Social Advertising".
Social Gaming Summit
TrialPay co-founder and CPO Terry Angelos will be speaking on the topic of "Connecting Brands with Social Games" at Social Gaming Summit Berlin. He will outline new types of campaigns that are connecting brands with social games, such as video engagements, in-game promotions, branded virtual goods and interactive quizzes. Social Gaming Summit unites industry leaders at an event focused on the intersection of mobile gaming, immersive worlds and social networking.
