Earn new revenue and convert more customers
by placing targeted ads around your transactions
Check It Out
Earn new revenue and convert more customers
by processing your transactions through TrialPay
Read On
Earn new revenue and convert more customers
by placing targeted ads around your transactions
See More
Acquire new customers and drive brand awareness
through TrialPay's Transactional Advertising platform
Tell Me More
- Game Developers
- Software Publishers
- Online Services
- Consumer Brands
Articles and Blogs
Where Angels Tread
The real opportunity lies in tying together the offline and online worlds, as identified by Alex Rampell, CEO of TrialPay and an adviser to SV Angel. Put simply, more people are paying for experiences online and experiencing them offline. This online-to-offline trend means that bricks-and-mortar merchants finally have access to the tracking and measurability that are key pieces of Internet economics.
Warner Tests Renting Film on Facebook for Web Cash
"I think this is much more about payments than about movies,” said Alex Rampell, the chief executive of TrialPay, an advertising company that offers free Facebook Credits to people who buy certain products. Mr. Rampell said that millions of Facebook users were using Credits to pay for virtual goods inside games like FarmVille and Mafia Wars.
Is That An Ad Growing In Your FarmVille Field?
[TrialPay CEO Alex] Rampell says basically anything you want to advertise will work with the theme of a social game that's out there. "Most people can't stand advertising," he says. "They want to skip it. Social gaming…encourages people to interact with advertisers, and they do take notice."
Spotlight
Why Transactional Data Matters
CEO Alex Rampell recently spoke on the increasing value of transactional data in online payments during his presentation at Web 2.0 Summit. He continued the conversation during his interview with O’Reilly Media, elaborating on how TrialPay is leveraging transactional data to position offers around the point of need to benefit consumers, merchants and advertisers.
Watch VideoUpcoming Events
Social Commerce Strategies
TrialPay Senior Director of Strategic Partnerships Peter Wexler will be participating in a panel titled, "Creative Methods for Driving Traffic from Social Media Engagement." Social Commerce Strategies presents the most up-to-date strategies and explores all aspects of the sociology of sharing while providing crucial insights from industry leaders on how to best capitalize on social commerce.
Casual Connect Hamburg
TrialPay SVP of Sales Jim Gerber is giving a presentation on "The Revival of Brand Advertising: How Brands Are Changing Game Monetization" – outlining new types of advertising strategies that are connecting big brands with social games, such as video engagements, branded virtual goods and more. Casual Connect is the premier event for the casual games industry, bringing together knowledgeable experts for the best networking and learning experience in the casual gaming field.
Inside Social Apps
TrialPay co-founder and CPO Terry Angeles will be speaking on the topic of monetizing social games on Facebook at Inside Social Apps, where the world’s leading entrepreneurs come together to discuss and strategize on the future of social apps and game monetization. The conference is hosted by Inside Network, the first company dedicated to providing news and market research to the Facebook platform and social gaming ecosystem.
